About Direct Approach

 

History

Direct Approach has been providing direct mailing services and supplying occupier databases to the commercial property industry since 1993. The company was formed by Michael Hall and employs more than 20 members of staff.  Our approach is designed by property people for property people.

Direct Marketing Association DMA logo

Direct Approach Marketing Ltd is a DMA Member.  This means we are part of the largest community of marketers in Europe.  We stick to the DMA Code and its five principles

  • putting the customer first                             
  • respecting privacy
  • being honest and fair
  • being diligent with data
  • taking responsibilty

We don't just stick to the law and industry regulations, we strive to go beyond.

Meet the team

  • Michael Hall

    Michael Hall

    Managing Director

  • Jayne Anderson

    Jayne Anderson

    General Manager

  • Elaine Allen

    Elaine Allen

    Data Protection Officer and Marketing Co-ordinator

  • Kati Ascott Knight

    Kati Ascott Knight

    LAD Co-ordinator

  • Donna Sarginson

    Donna Sarginson

    Accounts Co-ordinator

 
Michael Hall

Michael Hall

Managing Director

Michael formed Direct Approach in 1993, following a 5 year career as a commercial surveyor working with both West End and provincial commercial agency firms.  Michael takes a hands on approach in the running of the business and takes the lead when dealing with clients.  If you need assistance in letting a difficult to let building contact Michael for a quote.

Jayne Anderson

Jayne Anderson

General Manager

Jayne has worked for Direct Approach for over 24 years.  She is an invaluable member of the team managing the day to day running of the office.  She is key to Direct Approach's successful fulfilment of mailing and data instructions, guiding clients and meeting deadlines.  

Jayne recruits, trains and supervises our team of in-house telephone researchers, who work hard to ensuring our data is GDPR and PECR compliant. 

Elaine Allen

Elaine Allen

Data Protection Officer and Marketing Co-ordinator

Elaine joined the Direct Approach team back in 2013, with over 20 years experience in research and training.  She is responsible for ensuring that all aspects of Data Protection legislation / regulations are complied with by Direct Approach and the company's data processors.   

She co-ordinates Direct Approach's marketing campaigns and client e-Marketing campaigns.

Kati Ascott Knight

Kati Ascott Knight

LAD Co-ordinator

Kati has worked for Direct Approach since 2007.  Kati diligently coordinates the updating of our clients' bespoke local area occupier databases and ensures that updates are received in a timely manner.  She works closely with Jayne in her capacity of ensuring company records are compliant with GDPR and PECR. 

Donna Sarginson

Donna Sarginson

Accounts Co-ordinator

Donna joined Direct Approach in 2016.  Her role is varied and includes coordinating the smooth running of the accounts department, providing administrative support for Michael and the rest of the team, alongside the development of our client database.