Showcase

Flexible Approach [Client: Knight Frank]

What We Did

For Wren Court in Bromley we reseached a list of large office occupiers from South West, South East London and Southern M25 towns. Using our Gold Updating Option we telephoned each company immediately prior to mailing providing the most up-to-date list possible.

"By sending the brochure with a personalised hand written message we were able to achieve a much better than normal response. Direct Approach provides a flexible service which helps get our marketing brochure onto the desk of the most appropriate director" Emma Goodford-Broer - Knight Frank

In-house Database [Client: Kemsley Whitely & Ferris]

What We Did

For over 8 years we have researched and maintained a database of companies in the East London and Essex area for Kemsley Whitely & Ferris. We originally installed the software in a Microsoft Access format giving both surveyors and secretaries full training. Quarterly data updates are supplied and as a regular customer of our direct mailing services this information is often provided at little or no cost.

"We use the database for marketing both individual instructions and corporate services. For example I can very easily and quickly write to all the industrial/warehouse occupiers in a specific town or industrial estate. Regular direct marketing helps maintain our company profile" Colin Herman - Kemsley Whitely & Ferris

Local Occupier Direct Mailing [Client: David McMeeking]

What We Did

Direct Approach prepared a database of medium sized local office occupiers from Northern Kent and selected South East London postcodes. We printed a personalised mail merge letter and posted with the clients marketing brochure.

Trade Centre Users Mailing [Client: Watson Day]

What We Did

We undertook a direct mailing campaign for Corbens Business Centre, Maidstone using our national database of Trade Centre Users. As always we targeted the Estates Manager/Property Decision Maker from each company.

"I am delighted to say that as a direct result of the mailing initiative our clients completed a lease with Ferraris Piston Service Ltd at quoting terms. The exercise also produced two other applicants QVS Electrical and Greenberg Glass who we had to let down on this occasion" Nick Threlfall - Watson Day